Our Story

Fearlessly Californian - woman stretching in the mountains overlooking the sea Fearlessly Californian - woman stretching in the mountains overlooking the sea

Our Story

Think sunshine. Think laughter. Think sippin’ on a deliciously zingy herbal brew while laughing in the sunshine. That’s what we’re about.

Born in the 70s – 1972, to be exact – we spend our days in sunny Santa Cruz coming up with tantalizing teas and bubbly kombucha to give your days a little lift. We were one of the first American herbal tea companies, yep, we’re trailblazers. Go us! This means we know a thing or two about tea. And when you’re born in 1970s California you’ve got no chance of coming out boring.

Our beautiful blends are made with the best ingredients we can find. And we don’t just mean they’re the best quality (they are, btw). We make sure we’re doing the best we can to make sure the planet is happy too. Because it’s the right thing to do.

We’re on a mission

This is tea, but not as you know it. Take our hand, let us show you how good a cuppa or cup’o’kombucha can really be. Our beautifully bold brews will take you on a journey around the world. What are you waiting for?

We're on a mission - And Breathe words in pink fluorescent lights amongst green foliage
Brewed to save the planet - Woman with backpack hiking by a stream among mountains

Our environment

Sustainability is at the core of everything Good Earth does. We're working hard to reduce the impact on our environment with plant based teabags, which can be composted in your food waste bins, recyclable cartons, Rainforest Alliance ingredients, and 1% of our profits going to an environmental non-profit.

Breathe, sip, be bold, repeat

All journeys start with a single sip. Take a moment to center yourself with a Good Earth brew. Breathe deeply. Take a moment of holistic wellness for yourself. Now you’re ready to go and be bold. You got this.


Normal is boring. Anybody can be normal. You need to be bold to be different. (And that’s more fun anyway!) You’ll never taste normal in any of our teas. You’ll taste creativity, excitement, and positivity.